INTERGRATED MARKETING PLAN FOR AFRICAN WILDLIFE ADVENTURERS

 We use content marketing to make content that is educational and relatable to our audience through blog posts, content, marketing customisation and dynamic website content, this allows viewers to get an insight of who we are as an organisation and wildlife caretakers. 

Social media marketing provides a cord to form relationships, recognition, new audience, brand awareness and generate new ways to interest stakeholders. this kind of marketing used right and combined with content marketing can really help allocate people to the kind of content they like and spend most time on supporting.

AFRICAN WILDLIFE ADVENTURES ONLINE MANAGEMENT STRATEGY

 African Wildlife Adventures acknowledges the importance of online presence for reaching broader audience, online presence requires maintaining a positive online image and reputation to effectively keep the audience it already has and increase it over time.  African Wildlife Adventures closely monitors its online presence to communicate with its audience, regularly checking its social media platforms for audience interactions and posting updates and current news about the organisation. To attentively attend to the online audience social listening tools and Google alerts are put to use to be aware of interactions and new content which may affect the image of the organisation. it is the organisations priority to attend to the audiences' comments, messages, concerns and questions. The organisation participate in relevant discussions and share updates on their current initiatives and events building a positive relationships with their stakeholders, implements SEO strategies to ensure that the website and other online posts appear salient in search engine results. the website keywords, headers and meta tags are optimised to increase visibility and attract trafic towards it. This helps more people to recognise the website and be driven towards it and increase the audience. depending on the type of content needed the organisation works with influencers to assist reach a wider audience, the influencers have to be relevant and share the same values of caring for the wildlife as the organisation. Association with influencers and other organisations helps the organisation stretch out from its comfort zone to reach new audiences and still maintain positive public image.  

THE HIV/AIDS POLICY OF THE NGO

 The African Wildlife Adventurers is a facility that is all about healthcare for the wildlife animals, caring for wildlife does not mean the organisation cares less for the people. which is why we have joined the UNAIDS organisation which unites the efforts of 11 UN organisations - UNHCR, UICEF, WFP, UNDP, UNFPA, UNIDC, UN Women, ILO, UNESCO, WHO and the World bank. UNAIDS is a global alliance to end AIDS in children, this is inspired by the progress advanced by the coming together of communities, government, the UN and partners in the global alliance of fighting AIDS. Spearheading the Alliance are 12 African countries that, together, are home to two-thirds of new HIV infections and AIDS-related deaths in children. they have been united in their commitment to end AIDS in children by 2030, working to improve access to treatment and prevention services for children and for pregnant and breastfeeding women, and to address the lack of rights that hinder young women's access to healthcare. 

In participation of UN initiatives African wildlife Adventures promotes the human right of proper healthcare to all. Encouraging proper medication supplies to those infected and those have remained cautious by taking Prep medication to protect themselves. African Wildlife Adventures does not discriminate those infected, we believe everyone has a right to privacy and we do not force our staff to reveal their status, nor it hinders the organisation from accepting help from those living with HIV. African Wildlife Adventures promotes healthcare for All.

ANNUAL EVENTS

 Annual events for African wildlife Adventurers

Animal Awareness Day

Date: June 19

time: 10 a.m.

Venue: Vetlink Conferences, Johannesburg.

World Pangolin Day

Date: February 17

Time: 10 a.m.

Venue: Joy Jozi Family Restaurant

African Wildlife Adventures Anniversary

Date: March 15

Time: 05 p.m

Venue: 26 Degrees South Muldersdrift, Gauteng.

World Veterinary Day

Date: April 27

Time: 12 p.m.

Venue: Johannesburg Wildlife Veterinary Hospital